China's TV Industry Focuses on Content Over Appearance
The Chinese General Administration of Press and Publication emphasizes the importance of meaningful storytelling over superficial beauty in TV dramas.
In a recent meeting held by the General Administration of Press and Publication's Television Department, industry leaders from major streaming platforms like iQIYI, Mango TV, Tencent Video, and Youku, along with production companies such as Zhongwuyangguang, Lingmeng Yingshi, Huachao Yingshi, and Changxin Media, gathered to discuss the health of the TV drama industry. The meeting highlighted the significance of promoting a healthy aesthetic in TV dramas, emphasizing the need to prioritize content over superficial appearance.
The industry has been recognized for its role in conveying mainstream values, preserving Chinese traditional culture, and shaping aesthetic trends. However, concerns have been raised about the increasing trend of 'face worship,' where the emphasis is placed on actors' physical attractiveness rather than their acting skills or the quality of the script. This has led to issues such as overdone makeup and costumes that do not align with characters' personalities or the story's setting.
The meeting emphasized the importance of fostering a healthy aesthetic, which is crucial for the direction of the arts, cultural confidence, and the future of the industry. It called for a deep understanding of Xi Jinping Thought on Culture, emphasizing a people-centered approach to content creation. The industry is encouraged to maintain a balance between tradition and innovation, adhering to the core values of truth, goodness, and beauty.
One of the key points discussed was the integration of health aesthetic concepts into the entire creative process. TV dramas should serve as a vivid representation of Chinese spirit, values, and strength. The audience's demand extends beyond mere visual appeal; they seek stories that are engaging, thought-provoking, and culturally enriching. This approach aims to achieve a unity of artistic and social value, providing entertainment and education.
The industry is also advised to abandon畸形审美 (jīxíng měishì), or distorted aesthetics, and uphold the bottom line of TV drama creation. There is a call to shift from a 'star-centered system' to a 'script-centered system,' focusing on the quality of the script and the depth of the characters. This means ensuring that actors embody their roles authentically, with characters that are relatable, warm, and full of life.
The meeting's recommendations reflect a broader cultural shift in China, where there is a growing emphasis on the importance of meaningful content over superficial appearances. This shift is not only relevant to the TV drama industry but also resonates with the broader cultural landscape, influencing everything from entertainment to fashion and advertising.
In conclusion, the meeting signifies a commitment to the development of a more meaningful and authentic TV drama industry in China. By focusing on content and character depth, the industry aims to provide audiences with a richer, more fulfilling viewing experience that reflects the depth and diversity of Chinese culture.